We believe the best stories don't fit templates.
True Story Works is a storytelling studio that builds original narratives for people at pivotal moments. It was founded and is led by Scott Keneally, a journalist, documentarian, and speaker who successfully navigated his own career transition with a (wildly) unconventional portfolio.
What began as a personal solution became a dedicated business once enough people asked: Can you make one of these for me?
Scott Keneally | Founder
Scott is a strategic storyteller who has built a career delivering clear, compelling narratives across formats and mediums. His features, profiles, and essays have appeared in The New York Times, Rolling Stone, Men's Journal, and NYLON. His investigative feature on the scandalous origins of Tough Mudder landed on the cover of Outside, inspiring a 60 Minutes Sports segment, which he consulted on.
Beyond the page, Scott wrote and directed Rise of the Sufferfests, a feature documentary on the psychology of obstacle racing that spent a year on the iTunes Documentary Charts and was licensed to airlines worldwide. With an MFA in Creative Writing and decades of experience finding the "throughline" in complex human journeys, Scott ensures every True Story is grounded in a powerful, unmistakable arc.
Liv Combe | Strategy Lead
Liv Combe is a writer and content strategist with a gift for clarity and voice.
She started at AFAR magazine as an editorial intern, worked her way to Senior Editor at Huckberry, joined Instagram's Community Team as a creative producer and copywriter, then spent nearly five years as a Senior Content Strategist at NerdWallet.
In 2024, at a career crossroads of her own, Liv created a narrative portfolio that helped her land her current role as a Senior UX Content Designer for Google Gemini. While her Google role takes up most of her bandwidth, she remains the strategic polish and fresh eyes behind every True Story.
Pete Longworth | Visual Artist
Pete is a world-renowned photographer and "visual poet" who captures the parts of a story that words often miss. He has spent his career helping global thought leaders and influential minds—including Simon Sinek and the Obamas—show up with a soulful, authentic grace that cuts through the noise. Pete believes that the best images are found, not forced, and his lens is focused on capturing the "why" behind the human journey.
As our Creative Partner, Pete joins True Story Works to ensure that the visual world we build for you is as cinematic as the narrative itself. Whether he is shooting original material or guiding the visual direction of archival assets, Pete ensures that every frame feels like a "one of one" piece of art.
Jana Wilder | Strategist
Former CEO of Simon Sinek's organization, Jana spent 11 years as the driving force behind one of the most influential voices in modern leadership. She came on board before Sinek became a household name, serving as Chief of Staff, Head of Operations, and ultimately CEO, helping leaders and organizations of every size align their values with a clear, actionable purpose.
Today, Jana is the owner and steward of the Self-Mastery Trilogy, a transformational personal development practice dedicated to helping individuals and leaders achieve profound self-awareness and ownership. As a strategic advisor to True Story Works, she brings high-level counsel that ensures our narratives are grounded in purpose and built for lasting impact.