A cinematic narrative presentation for A-list artist recruitment
Our Assignment
For its 10-year anniversary, RISE Festival was entering an expansive new chapter. They were adding a monumental new stage, and they needed A-list artists who could carry it.
We were tasked with creating a cinematic narrative presentation for a small, curated group of artists and their management teams. In a post-Fyre Fest world, they needed to know this was a festival worth headlining, not a meme in the making.
Our Approach
We crafted a True Story that captured the spirit of the event, anchored by full-bleed archival imagery, concept art, and an understated voice we developed as part of RISE's rebrand. An immersive invitation designed to help them see, feel, and understand why this would be a singular moment worth stepping into.
The Result
The narrative gave our intended audience a clear, honest view of what RISE was and what it was about to become.
It helped frame early conversations, establish trust at a critical moment, and set the stage for a landmark anniversary lineup that included RÜFÜS DU SOL, Calvin Harris, John Mayer, and more.
