A cinematic brand narrative that repositioned a legacy company
Our Assignment
Artistic Entertainment Services is a full-service fabrication studio that has spent 30 years building spectacular moments for the world's biggest brands, artists, events, and IP. But despite high-profile work across industries, they were mainly known for the thing they do better than any other company: Rose Parade floats. Their reputation had become their ceiling, and they needed to get out of the float box.
AES came to us for a cinematic brand presentation that would showcase the full breadth of their capabilities and open doors with agencies, brands, and producers who had no idea what else they could do.
Our Approach
We crafted a True Story that showcased their most iconic work across music, entertainment, and culture. The narrative emphasizes their complete in-house capabilities and positions AES as the studio behind the spectacle. The team you call when the stakes are high and the margin for error is zero.
